Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
ConversionBehaviorTypeCode (PK) | Code that classifies consumer behavior and actions. This code is important in establishing a standard retailer-defined taxonomy of customer behavior. | ID_CVN_ACTN | Identity | integer | |
ConversionActionName | The business name of the high-level action | NM_CVN_ACTN | DescriptionShort | varchar(255) | |
SubActionFunctionName | The secondary, dependent name reflecting a sub-action assigned to a MetaFunction ID. | NM_SUB_CVN_ACTN | DescriptionShort | varchar(255) | |
Description | Short business description of the MetaFunction. | DE_DSCR | DescriptionShort | varchar(255) | |